Stagecoach Movie Film Analysis - 1106 Words

The western movie I pick is John Ford’s movie Stagecoach (1939). The movie is about a group of people traveling together by stagecoach from the town Tonto to Lordsburg. The people traveling together are a diverse group of people. All of them have the specific motivation for going, but they all share the same goal reaching to Lordsburg. The characters are Dallas who’s a prostitute, Mrs. Lucy Mallory who is the wife of the Army Cavalry officer, Ellsworth Henry Gatewood who is a banker, Hatfield who is a gambler, Samuel Peacock who is whiskey salesman, Doc Josiah Boone who is a alcoholic doctor, Buck Rickabaugh who is a stage driver, Marshal Curley Wilcox who is a marshal riding shotgun, and Ringo Kid who is an escaped outlaw. In the†¦show more content†¦The cinematography is by Bert Glennon. The expectations for this film is that it has to be western because it’s the genre. The movie needs to have action and movement. And have a heroic character. The expectations are high since a lot of people watch Western genre. I don’t see any manipulation of space and time. The story formula for Stagecoach structures around characters in the Tonto and introducing the characters, traveling to Lordsburg, stopping at Dry Fork way station for food and unforgettable dinner table scene, traveling towards Apache Wells in the snow, Mrs. Mallory’s baby born in Apache Wells, finally getting to Lordsburg but got attacked by the Indians, and ended with Ringo Kid in a shooting conflict. Stagecoach did a great job in the characters types. There are the protagonists, prostitute, gambler, schoolmarm. These are the specific character types in Western movies. The setting of the movie is on point. It’s in the American West and takes place in the 1880s. The location of Monument Valley is a favorite location for John Ford. The presentation of Stagecoach has many great exterior shots that collocate the characters with the environment they occupy. The stars in Stagecoach does fit in a Western movie. Like John Wayne, he stars in many Western movies. What makes S tagecoach a western is the traditional western theme. Like the fight between whites and Native Americans. There is a good use of the American West’s open plains and mountains.Show MoreRelatedAnalysis of Classic Hollywood Cinema: Stagecoach 792 Words   |  4 PagesThe characteristics, features and conventions of Stagecoach (John Ford, 1939) allow this film to fit directly under the title of Classical Hollywood cinema. The film uses a few main characters that the audience members get to know well and create their own feelings for. In Stagecoach, there are nine main characters that the audience gets to know well, Dallas, Ringo Kid, Buck, Hatfield, Doc Boone, Lucy Mallory, Curley, Gatewood and the lieutenant. These characters are consistent throughout the storyRead MoreMidterm Answer. Chen Xuanhong. 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It has a basic theme that we are still making movies about today, justice and what is acceptable and what is not acceptable in our search for it. It is a story of a journey that one man has to make in order for him to care for his childrenRead MoreThe Wild West: an Analysis of Post-Civil War Tension in John Ford’s â€Å"My Darling Clementine†1546 Words   |  7 PagesDoc Holliday and Granville Thorndyke (the Shakespearean actor) in â€Å"My Darling Clementine.† What is Ford trying to say about the relation to the civilized East to the unsettled West. (Clementine vs. Chihuahua is relevant here.) The Wild West: An Analysis of Post-Civil War Tension in John Ford’s â€Å"My Darling Clementine† Following the end of the United States’ Civil War, new territories had becomes states, notably what is now known as the West. The West, iconized by its Cowboys, gunfights, andRead MoreThe Studio System Essay14396 Words   |  58 Pagesoperation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economic innovations which was firmly in place by 1930. For the next three decades, the movie industry in the United States and the rest of the world operated by according to these principlesRead MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesin the diagram. The numbers of digital cameras purchased would fall from q1 to q3. (ii) A fall in the price of digital cameras would result in a decrease in demand for conventional film cameras. This is because conventional film cameras are a substitute for digital cameras. 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Perceived quality will directly influence purchase decisions and brand loyalty, especially when a buyer is not motivated or able to conduct a detailed analysis. It can also support a premium price, which, in turn can create gross margin that can be reinvested in brand equity. Further, perceived quality can be the basis for a brand extension. If a brand is well-regarded in one context, the assumption will

Persuasion with Negative Emotional Appeals - 1920 Words

There are many communication options available in the development of campaigns associated with pro-social behavior-related messages. Of these, messages that use emotion-based appeal are usually used by social marketers to impact an audience (Schoenbachler Whittler, 1996; Pechmann Goldberg, 1998; Pechmann et al., 2003; Ruiter et al., 2003; de Hoog et al., 2005; Smith Stutts, 2006; Dickinson Holmes, 2008). Particularly, negative emotional appeals are among the most frequently used means of persuading consumers to comply with threatening health communications (Agrawal Duhachek, 2010; Keller Lehmann, 2008; Keller, Lipkus, Rimer, 2003). By doing so, such messages often reference either the positive benefits of complying with a particular advocacy (e.g., using a toothbrush, having regular breast examinations) and/or the negative consequences of failing to comply (e.g., smoking, drug use) as a means of communicating risks to consumers (Raghunathan Trope, 2002). Studies in negative emotions fear appeals have largely explored and nurtured, while guilt and shame appeals still remain unexplored in terms of a well-defined concept (Huhmann Brotherton, 1997). Generally, guilt and shame appeals belong to the category of negative self-conscious emotional appeals that can create an emotional imbalance or discomfort and motivate favorable attitudinal and behavioral responses. Guilt is an emotion that has garnered attention because of its known effects on attitudes andShow MoreRelatedNormative, Informational and Persuasive Social Influences669 Words   |  3 PagesNormative Influence is when we conform to others behavior because they expect us to. This is when we believe conforming may have positive consequences, such as approval or the enhancement of our reputation, or when we believe not conforming may have negative consequences, such as disapproval or punishment. An example of Normative Influence is laughing at a joke you dont get, or agreeing wit h an opinion you believe in others. Informational Social Influence this theory consists of the need to analyzeRead More Approach to Persuasion Essay example1346 Words   |  6 Pagesentreaty is an act of persuasion. An individual is regularly confronted by persuasion throughout their everyday life. It takes place in various situations that are categorized in three sections, the appeal to emotion, the appeal to reason, and the appeal to one’s character. Furthermore, this leads to an influential aspect. It is from one’s characteristic to be influenced by persuasion, thus, to be overlooked by outside sources. This is not only found as a human speaks, but persuasion is the aim of advertisementsRead MoreAristotle, The Greatest Thinkers Of All Times Essay1197 Words   |  5 Pagesconfronted by persuasion every day in life. It might take in various situations and places and categorized into three sections which are, the appeal of emotion, the appeal to reason and the appeal to one’s character. Aristotl e calls them Ethos, in which is used to describe the ideas and beliefs that characterize the community, Logos in which using logical arguments, scientific method and proof to persuade and Pathos, is a purpose of presentation, advertising and pity for persuasion. Furthermore,Read MoreRhetorical Analysis : A Rhetorical Analysis Of Modern Day News1090 Words   |  5 Pagesand FOX NEWS, use the three modes of persuasion to sell an argument. Credibility and trustworthiness is more simply defined as ethos. Ethos is used in an argument to show ones audience that you are worth listening to and are a reliable source. Ethos can be developed by choosing language that is appropriate for the audience and topic, making yourself sound fair or unbiased, introducing your expertise or pedigree, and by using correct grammar and syntax. This appeal is perhaps the most difficult to establish;Read MoreRhetorical Analysis Of Gandhi s Ethos, Pathos, And Logos ``918 Words   |  4 PagesGandhi applies Aristotle s modes of persuasion by using ethos, pathos, and logos in order to convince his audience of his ideologies. In an article titled â€Å"Ethos, Pathos, and Logos† the author effectively explains what each modes of persuasion means, â€Å"Ethos is the ethical appeal, means to convince an audience of the author’s credibility or character. Pathos is the emotional appeal, means to persuade an audience by appealing to thei r emotions. Logos is the appeal to logic, means to convince an audienceRead MoreAttitude1230 Words   |  5 Pagesrefers to a learned tendency to evaluate things in a special ways which may include evaluation of people, issues, object, or event. The evaluation can be positive or negative and can be uncertain at times. Researcher who took a more behavioural stance define attitude as predisposition to respond consistently in a positive or negative way to some person, object, or situation. Psychologist are in a better position to meet the goals of psychology (describe, explain, predict and influence) when they knowRead MoreCommon And Extremely Successful Tactic Essay1734 Words   |  7 Pagesof many different races and different career interests such as engineering, medicine, going into battle, etc. In this military advertisement, https://youtu.be/VLiI9pT6qKo , they did a similar tactic to what was used in the latter ad. They too made appeals to different interests, emotions, and the possibility of social identification (Ashforth, Haugtvedt). Imagery was used more heavily in this ad as they used images from many years ago of men who served and continued on into what the military consistsRead MoreEmotional and Rational Appeals780 Words   |  4 PagesEmotional and Rational Appeals Abstract In many studies, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also led to suggest that people in negative moods are affected by the quality of persuasive messages. Using manipulations techniques, bad mood may result in a different interpretation of anything from a verbal argument to a literal message. Even thoughRead MoreThe Fight Against The Term Redskin 977 Words   |  4 Pagestalking about all the harmful side effects that the stereotypes bring. He is making the reader feel emotional for the Native Americans. He wanted to have a serious tone in this circumstance to allow for the reader to feel badly about what these mascots do to these people. In conclusion, Waldron does a fantastic job of using diction and tone to further his argument. Waldron uses the three modes of persuasion in his article: ethos, pathos, and logos. He uses all three to his advantage. His first exampleRead MoreRoutes to Persuasion Essay1374 Words   |  6 Pagespain and crevecoeur Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messagesfrom people who wish to influence our behavior and attitudes. Persuasion canbe used to accomplish good as well as bad, though, in my paper I willrefrain from making value judgements and only report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, andways to protect current attitudes and behaviors

Good Education vs. Bad Education Essay Example For Students

Good Education vs. Bad Education Essay Persuasive Research Paper By; Karen Elzy Date: July 25, 2010 Course: COM 220 Teacher: Sherry Ann Smith Good Education vs. Bad Education Does one think he or she can get very far without having a great education? Statistics shows that people with a great education are much more successful than those who do not receive a great education. Many people who graduate from high school and college are guaranteed to get a better job and higher position than those who have never finish their high school or college education. There are some teachers, doctors, lawyers, journalists, and many other higher educated people who have succeeded with farther education than people who wish not to succeed and not get an education. Good education is better than bad education because the outcome will be much greater with a good education than with a bad one. Nelson Mandela stated that, â€Å"Education is the most powerful weapon which one can use to change the world. † This is true. Every human should want to be educated, because the world is full of technology which influences our world greatly. People who are not educated enough will surely be uniformed and left behind in today’s society. Technology is in business officers, schools, hospitals, doctor offices, stores, homes, and many other places. Today, the school systems start off with teaching the students how to use computers in kindergarten. The students are using this knowledge that they have learned from school and relating it to their parents. Parents should keep their children in school so they can learn everything which being taught by the instructor, and by doing this, the outcome will be rewarding. Teachers are a gift to students and parents because they are teaching the students everything that there is to learn about education. Without teachers, students will not learn the knowledge they need to succeed in this world without a good education. Many surveys show that a good teacher from the 1920-1980’s are more experienced in age in teaching than those teachers who are fresh out of college. Older teachers have more experience and knowledge in child development than college teacher who just beginning and this really matters. Many new teachers cannot explain problems to their students when they write it on the broad. This is what I call bad education, because the student cannot figure the problem out either. When students are failing because of these situations this is when the teacher should call the parent in to see if they could work out a way to help solve this problem together. Many teachers today are not concern about the outcome of their students, so it is very important for the parent keep in contact with that teacher and their child grades. This is when bad education is a part of the student and the teacher who is teaching. Many student drops out of school because of lack of consistency they receive. Having a good education will ensure one to have a better job than anyone who does not have an education. By continuing one’s education and getting a college degree, applying for major jobs will not be such a hassle. The reason being is because most companies directly look at the education section of an application or resume. The perks with having a good job will be such as: paid vacations, top salaries, 401k, good insurance packages, and many others. Many people may start out in a great established company and learn everything about it; then continue or progress their own business and become more successful than that previous business. Having knowledge causes all these successes. How can one have a good job without learning skills from education? Many jobs are skilled and furthering education will help with a much more skilled jobs or profession. Encouraging education by talking to the students will bring love, wealth, values, and family respect. When students feel they do not have any encouragement they will drop out of school, some will go to jail, depression, drug abuse, and steal: the results of this are a mind is a terrible thing to waste. Going to school is not just about being there physically. It is important to pay really close attention to what the instructor is teaching. Clowning around would be a very horrible idea. This can cause one to miss important information for one’s future workplace. Employers will not take him or her seriously if they look at one’s transcript and thinks they have goofed off while in school. Science Inquiry EssayFor example, the instructor will make sure everything is explained fluently and is understood, their classroom will be in order. They will make sure the material is not boring and make sure their students are alert; they will care and make sure to encourage their students on how important their work is and how far it will take them in life if they complete it and earn their diplomas. A bad education is kicking out a student for asking a question that the instructor may have answered or may have not; patience is very important when it comes to education. If an instructor is rude and unenthusiastic, it can make the student feel as if they need not to complete the course. However, if the instructor stop and help challenge them, the student will look forward to getting their education and make sure to make every class. If an instructor shows that they are only there to get a paycheck, this can more than likely stop the enthusiasm of the student. A bad instructor can indeed make their student feel dumb which can cause a student to be a dropout and end up as a statistic. Remember education is important so the school, instructor, and student shall take it seriously. A good education will help one get a great job that has a good pay and great benefits. The result of a good education can lead to making friends that can be there for a lifetime and a possible business partner. However, if one receives a bad education, if can lead to a road of failure. Bad education will really hurt one in the long run; he or she may not be able to get a good job, a steady job, and may end up living in poverty. Employers may think that one lack some skills and give one a very low position and may be even under paid. The economy will not suffer if everyone would stay in school and receive their education. Thanks to the many opportunities of grants and loans to help further education, it can really make everyone’s future bright. If people would pay close attention to kids they can see if they are facing major problems that are preventing one from their education. After school programs are very helpful in helping students to advance in their studies, and it is also a great tool to their parents as well. In order for one to succeed, one must be in an effective school system with reliable material being taught. One must also have an instructor to encourage them and help out if the understanding is not present. Encouraging education by talking to the students will bring love, wealth, values, and family respect. If the encouragement is not present and/or a bad education would be received by the student which can cause them all kinds of downfalls in the future. Staying in school, being focused and getting their proper education are the goals in being successful. In conclusion, good education is better than a bad education because the outcome is much better and the future will look much better with a good education rather than a bad education. As Nelson Mandela says, â€Å"Education is the most powerful weapon which you can use to change the world†. Many doctors, lawyers, engineers, writers, public speakers, and even teachers and students have really changed our world today. Education is the key to everyone’s success story. Good Education Vs. Bad Education References Hein, Karen. â€Å"Young People as Assets: A Foundation View. † Social Policy 30. 1 (1999): 20. General One File. Web. 13 June 2010.

Universe Essay Example For Students

Universe Essay It is always a mystery about how the universe began, whether if and when it will end. Astronomers construct hypotheses called cosmological models that try to find the answer. There are two types of models: Big Bang and Steady State. However, through many observational evidences, the Big Bang theory can best explain the creation of the universe. The Big Bang model postulates that about 15 to 20 billion years ago, the universe violently exploded into being, in an event called the Big Bang. Before the Big Bang, all of the matter and radiation of our present universe were packed together in the primeval fireballan extremely hot dense state from which the universe rapidly expanded. We will write a custom essay on Universe specifically for you for only $16.38 $13.9/page Order now 1 The Big Bang was the start of time and space. The matter and radiation of that early stage rapidly expanded and cooled. Several million years later, it condensed into galaxies. The universe has continued to expand, and the galaxies have continued moving away from each other ever since. Today the universe is still expanding, as astronomers have observed. The Steady State model says that the universe does not evolve or change in time. There was no beginning in the past, nor will there be change in the future. This model assumes the perfect cosmological principle. This principle says that the universe is the same everywhere on the large scale, at all times.2 It maintains the same average density of matter forever. There are observational evidences found that can prove the Big Bang model is more reasonable than the Steady State model. First, the redshifts of distant galaxies. Redshift is a Doppler effect which states that if a galaxy is moving away, the spectral line of that galaxy observed will have a shift to the red end. The faster the galaxy moves, the more shift it has. If the galaxy is moving closer, the spectral line will show a blue shift. If the galaxy is not moving, there is no shift at all. However, as astronomers observed, the more distance a galaxy is located from Earth, the more redshift it shows on the spectrum. This means the further a galaxy is, the faster it moves. Therefore, the universe is expanding, and the Big Bang model seems more reasonable than the Steady State model. The second observational evidence is the radiation produced by the Big Bang. The Big Bang model predicts that the universe should still be filled with a small remnant of radiation left over from the original violent explosion of the primeval fireball in the past. The primeval fireball would have sent strong shortwave radiation in all directions into space. In time, that radiation would spread out, cool, and fill the expanding universe uniformly. By now it would strike Earth as microwave radiation. In 1965 physicists Arno Penzias and Robert Wilson detected microwave radiation coming equally from all directions in the sky, day and night, all year.3 And so it appears that astronomers have detected the fireball radiation that was produced by the Big Bang. This casts serious doubt on the Steady State model. The Steady State could not explain the existence of this radiation, so the model cannot best explain the beginning of the universe. Since the Big Bang model is the better model, the existence and the future of the universe can also be explained. Around 15 to 20 billion years ago, time began. The points that were to become the universe exploded in the primeval fireball called the Big Bang. The exact nature of this explosion may never be known. However, recent theoretical breakthroughs, based on the principles of quantum theory, have suggested that space, and the matter within it, masks an infinitesimal realm of utter chaos, where events happen randomly, in a state called quantum weirdness.4 Before the universe began, this chaos was all there was. At some time, a portion of this randomness happened to form a bubble, with a temperature in excess of 10 to the power of 34 degrees Kelvin. Being that hot, naturally it expanded. .ub62e6dcbc37224db8bba54b80f3a339e , .ub62e6dcbc37224db8bba54b80f3a339e .postImageUrl , .ub62e6dcbc37224db8bba54b80f3a339e .centered-text-area { min-height: 80px; position: relative; } .ub62e6dcbc37224db8bba54b80f3a339e , .ub62e6dcbc37224db8bba54b80f3a339e:hover , .ub62e6dcbc37224db8bba54b80f3a339e:visited , .ub62e6dcbc37224db8bba54b80f3a339e:active { border:0!important; } .ub62e6dcbc37224db8bba54b80f3a339e .clearfix:after { content: ""; display: table; clear: both; } .ub62e6dcbc37224db8bba54b80f3a339e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub62e6dcbc37224db8bba54b80f3a339e:active , .ub62e6dcbc37224db8bba54b80f3a339e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub62e6dcbc37224db8bba54b80f3a339e .centered-text-area { width: 100%; position: relative ; } .ub62e6dcbc37224db8bba54b80f3a339e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub62e6dcbc37224db8bba54b80f3a339e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub62e6dcbc37224db8bba54b80f3a339e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub62e6dcbc37224db8bba54b80f3a339e:hover .ctaButton { background-color: #34495E!important; } .ub62e6dcbc37224db8bba54b80f3a339e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub62e6dcbc37224db8bba54b80f3a339e .ub62e6dcbc37224db8bba54b80f3a339e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub62e6dcbc37224db8bba54b80f3a339e:after { content: ""; display: block; clear: both; } READ: The Bank Of New York And Its History Essay For an extremely brief and short period, billionths of billionths of a second, it inflated. At the end of the period of inflation, the universe may have a diameter of a few centimetres. The

Free Essays on Cold War

How did the Cold War with the Soviet Union affect U.S. domestic politics and society in the late 1940s and the 1950s? In your view, who or what was most responsible for this â€Å"Second Red Scare,† and what were its most significant consequences? (Use lectures, textbook, and the Reader selections on McCarthyism.) Several factors in society and changes in domestic policies affected relations with the U.S. and Soviet Union. After WWII, the U.S. and USSR emerged as the top two most powerful countries in the world. The Soviets suffered major losses in agricultural, industrial and human losses. But both countries knew exactly what they wanted and did all they could to get it, which brought conflicts amongst the two countries thus leading to the Cold War. Effects on Society: On May Day 1950 at Mosinee, Wisconsin, American Legionnaires dressed up as Soviet soldiers and staged a mock communist takeover of the town. The arrested and locked up the mayor, clergymen, nationalized all businesses, confiscated all firearms, and rid the library of rows of objectionable books. They also forced the residents to change eating habits as restaurants served only potato soup, dark bread, and black coffee, only Young Communist Leaguers were allowed to eat candy. After the trial takeover, the residents were â€Å"liberated† along with a huge celebration of all things patriotic and the burning of communist literature. The residents did the experiment to see what communist life would be like, concluding it was hardly worth living. They lacked freedom of privacy, speech, press, religion and even food. One resident traveled to a nearby city just to get something else to eat. The event is known as Mosinee’s Red May Day. Effects on Domestic Politics: The most important issue dividing the two countries was how much control they should and did have over other nations. A policy of containment was adopted suggesting that the Soviets would expand only ... Free Essays on Cold War Free Essays on Cold War Who Was to Blame for the Cold War? The blame for the Cold War cannot be placed on one person it developed as a series of chain reactions as a struggle for supremacy. It can be argued that the Cold War was inevitable, and therefore no one's fault, due to the differences in the capitalist and communist ideologies. It was only the need for self-preservation that had caused the two countries to sink their differences temporarily during the Second World War. Yet many of the tensions that existed in the Cold War can be attributed to Stalin's policy of Soviet expansion. It is necessary, therefore, to examine the role of Stalin as a catalyst to the Cold War. Stalin's foreign policies contributed an enormous amount to the tensions of the Cold War. His aim, to take advantage of the military situation in post-war Europe to strengthen Russian influence, was perceived to be a threat to the Americans. Stalin was highly effective in his goal to gain territory, with victories in Poland, Romania, and Finland. To the western world, this success looked as if it were the beginning of serious Russian aggressions. The western view of the time saw Stalin as doing one of two things: either continuing the expansionist policies of the tsars that preceded him, or worse, spreading communism across the world now that his "one-state" notion had been fulfilled. It also must be mentioned that Stalin is seen as wanting "unchalleged personal power and a rebuilt Russia strong enough to withstand 'caplitalist encirclement.'"1 Admittedly, the first view of Stalin, as an imperialist leader, may be skewed. The Russians claim, and have always claimed, that Stalin's motives were purely defensive. Stalin's wished to create a buffer zone of Communist states around him to protect Soviet Russia from the capitalist West. In this sense, his moves were not aggressive at all they were truly defensive moves to protect the Soviet system. His suspicions of Western hostility wer... Free Essays on Cold War Cold War, term used to describe the post-World War II struggle between the United States and its allies and the Union of Soviet Socialist Republics (USSR) and its allies. During the Cold War period, which lasted from the mid-1940s until the end of the 1980s, international politics were heavily shaped by the intense rivalry between these two great blocs of power and the political ideologies they represented: democracy and capitalism in the case of the United States and its allies, and Communism in the case of the Soviet bloc. The principal allies of the United States during the Cold War included Britain, France, West Germany, Japan, and Canada. On the Soviet side were many of the countries of Eastern Europe- including Bulgaria, Czechoslovakia, Hungary, Poland, East Germany, and Romania- and, during parts of the Cold War, Cuba and China. Countries that had no formal commitment to either bloc were known as neutrals or, within the Third World, as nonaligned nations (see Nonaligned Moveme nt). American journalist Walter Lippmann first popularized the term cold war in a 1947 book by that name. By using the term, Lippmann meant to suggest that relations between the USSR and its World War II allies (primarily the United States, Britain, and France) had deteriorated to the point of war without the occurrence of actual warfare. Over the next few years, the emerging rivalry between these two camps hardened into a mutual and permanent preoccupation. It dominated the foreign policy agendas of both sides and led to the formation of two vast military alliances: the North Atlantic Treaty Organization (NATO), created by the Western powers in 1949; and the Soviet-dominated Warsaw Pact, established in 1955. Although centered originally in Europe, the Cold War enmity eventually drew the United States and the USSR into local conflicts in almost every quarter of the globe. It also produced what became known as the Cold War arms race, an intense competit... Free Essays on Cold War 5) Why did the Cold War develop, and how did U.S. policymakers wage it in the late 1940s and the 1950s? Your answer should explain A) the origins of this superpower rivalry (reaching back into World War II if not earlier), B)the main ideas and tactics of successive U.S. leaders in fighting the Cold War, and C) at least two important examples of Cold War conflict around the world in the 1946-1955 period. The coldness between the U.S. and Soviet Union first appealed in closing months of the war. Americans were angry at the clear unwillingness of the Soviets to give up their control over Eastern Europe - by the late 1940s, they were setting up puppet Communist governments in Poland and Romania. The basic difference in ideology was becoming more apparent. The Americans, however, made no immediate attempts to roll back the Soviets where they were already in power - the U.S. domestic front wanted an end to war. A) The origins of the superpowers date back all the way to early 19th century. The soviets believe in a communist society and the American believe of capitalism made them both value different things. During and after WWII no nation suffered more than the Soviet Union. 16-20 million Soviets were killed, vast numbers taken prisoner, and large portions of the industrialized sectors were left in ruins. It emerged from W.W.II as a world power second only to the United States. By 1945, strains were appearing between the Allies. The groundwork of Cold War was laid even before W.W.II was over, in squabbles during the peace settlement. The world after W.W.II quickly split into two rival camps centered on the Soviet Union and the United States, and the tensions of the Cold War hastened the disintegration of the remaining colonial system, as the bargaining power of new nations was temporally increased by the rivalry between the two superpowers. The difference in treatment of the defeated power s in W.W.II, as opposed to W.W.I, was also a ... Free Essays on Cold War How did the Cold War with the Soviet Union affect U.S. domestic politics and society in the late 1940s and the 1950s? In your view, who or what was most responsible for this â€Å"Second Red Scare,† and what were its most significant consequences? (Use lectures, textbook, and the Reader selections on McCarthyism.) Several factors in society and changes in domestic policies affected relations with the U.S. and Soviet Union. After WWII, the U.S. and USSR emerged as the top two most powerful countries in the world. The Soviets suffered major losses in agricultural, industrial and human losses. But both countries knew exactly what they wanted and did all they could to get it, which brought conflicts amongst the two countries thus leading to the Cold War. Effects on Society: On May Day 1950 at Mosinee, Wisconsin, American Legionnaires dressed up as Soviet soldiers and staged a mock communist takeover of the town. The arrested and locked up the mayor, clergymen, nationalized all businesses, confiscated all firearms, and rid the library of rows of objectionable books. They also forced the residents to change eating habits as restaurants served only potato soup, dark bread, and black coffee, only Young Communist Leaguers were allowed to eat candy. After the trial takeover, the residents were â€Å"liberated† along with a huge celebration of all things patriotic and the burning of communist literature. The residents did the experiment to see what communist life would be like, concluding it was hardly worth living. They lacked freedom of privacy, speech, press, religion and even food. One resident traveled to a nearby city just to get something else to eat. The event is known as Mosinee’s Red May Day. Effects on Domestic Politics: The most important issue dividing the two countries was how much control they should and did have over other nations. A policy of containment was adopted suggesting that the Soviets would expand only ...

Organic Chemist Job Profile

Organic Chemist Job Profile This is an organic chemist job profile. Learn about what organic chemists do, where organic chemists work, what type of person enjoys organic chemistry  and what it takes to become an organic chemist. What Does an Organic Chemist Do? Organic chemists study molecules that contain carbon. They may characterize, synthesize or find applications for organic molecules. They perform calculations and chemical reactions to achieve their goals. Organic chemists typically work with advanced, computer-driven equipment as well as traditional chemistry lab equipment and chemicals. Where Organic Chemists Work Organic chemists put in a lot of time in the lab, but they also spend time reading scientific literature and writing about their work. Some organic chemists work on computers with modeling and simulation software. Organic chemists interact with colleagues and attend meetings. Some organic chemists have teaching and management responsibilities. An organic chemists work environment tends to be clean, well-lighted, safe and comfortable. Expect time at the lab bench and at a desk. Who Wants to Be an Organic Chemist? Organic chemists are detail-oriented problem solvers. If you want to be an organic chemist, you can expect to work in a team and to need to communicate complex chemistry to people in other areas. Its important to have good oral and written communication skills. Organic chemists often lead teams or organize research strategies, so leadership skills and independence are helpful, too. Organic Chemist Job Outlook Presently organic chemists face a strong job outlook. Most organic chemist positions are in industry. Organic chemists are in demand by companies that produce pharmaceuticals, consumer products, and many other goods. There are teaching opportunities for Ph.D. organic chemists at some colleges and universities, but these tend to be highly competitive. A smaller numbers of teaching and research opportunities exist for organic chemists with masters degrees at some two and four-year colleges.

Organic Chemist Job Profile

Organic Chemist Job Profile This is an organic chemist job profile. Learn about what organic chemists do, where organic chemists work, what type of person enjoys organic chemistry  and what it takes to become an organic chemist. What Does an Organic Chemist Do? Organic chemists study molecules that contain carbon. They may characterize, synthesize or find applications for organic molecules. They perform calculations and chemical reactions to achieve their goals. Organic chemists typically work with advanced, computer-driven equipment as well as traditional chemistry lab equipment and chemicals. Where Organic Chemists Work Organic chemists put in a lot of time in the lab, but they also spend time reading scientific literature and writing about their work. Some organic chemists work on computers with modeling and simulation software. Organic chemists interact with colleagues and attend meetings. Some organic chemists have teaching and management responsibilities. An organic chemists work environment tends to be clean, well-lighted, safe and comfortable. Expect time at the lab bench and at a desk. Who Wants to Be an Organic Chemist? Organic chemists are detail-oriented problem solvers. If you want to be an organic chemist, you can expect to work in a team and to need to communicate complex chemistry to people in other areas. Its important to have good oral and written communication skills. Organic chemists often lead teams or organize research strategies, so leadership skills and independence are helpful, too. Organic Chemist Job Outlook Presently organic chemists face a strong job outlook. Most organic chemist positions are in industry. Organic chemists are in demand by companies that produce pharmaceuticals, consumer products, and many other goods. There are teaching opportunities for Ph.D. organic chemists at some colleges and universities, but these tend to be highly competitive. A smaller numbers of teaching and research opportunities exist for organic chemists with masters degrees at some two and four-year colleges.

Fleet Planning Essay Example | Topics and Well Written Essays - 2250 words

Fleet Planning - Essay Example According to Clark, fleet commonality avails many benefits to the manufacturer and to the operators of the produced aircraft. Airlines are the operators of these aircraft. They are able to save financially, decrease and comprehend the risks associated with the aircraft. Saving financially is a benefit that fleet commonality provides. This is based on the fact that currently, jet fuel prices have skyrocketed. This has called upon effective planning by airlines to mitigate the negative consequences of these inflated prices. Financial saving is of utmost importance to airlines. Fleet commonality provides financial saving through the provision of common spares for the fleet. The airline does not have to buy spares for aircraft repair from different aircraft manufacturers. This makes it easy to agree on prices and deals that are financially friendly to the airline. This is very significant because aircraft are subject to damage and repairs are needed, without which the aircraft is rendere d useless. It is time dependent because the aircraft model is bound to change with time as the manufacturers alter it to suit demands. The time frame for this benefit could be up to three years after the time of delivery because a present aircraft may not have much in common with a model manufactured three years earlier (Clark, 95).Many airlines have specific ground support apparatus that are well-suited with a specific fleet of aircraft. This means that the airline has invested in these ground support apparatus.

Questions Essay Example | Topics and Well Written Essays - 250 words - 18

Questions - Essay Example and team’s productivity because supervisors and workers together develop teams that are successful in total quality processes and continuous improvement. As every member is involved in process improvement each gets cash awards, paid from savings and revenue gains, hence collectively work together thus improving productivity and earning incentives (Wyman, 2011; GAO, 2000). Non-monitory incentive programs such as awards, recognition, shields, certificates etc., or assigning prestigious works, autonomy or training opportunities for performance exceeding expectations also increase productivity more than monetary incentives because they provide more motivation to perform better (GAO, 2000). According to Gordon (2004, p. eGovernance is â€Å"about the use of information and communications technology to improve the quality and efficiency of all phases of the life cycle of legislation†. Whereas Indian planning commission states that â€Å"e-Governance is in essence, the application of Information and communications technology to government functioning in order to create ‘Simple, Moral, Accountable, Responsive and Transparent’ (SMART) governance† (Planning Commission of India, 2003: Para 83). In simple terms it means that using information technology to improve the public administration’s organization, efficiency and effectiveness to satisfactorily serve the citizens (Zouridis and Thaens, 2003). eGovernment enables public administration to bring its transactions online and provide customers ease and convenience in transactions dealings with public administration with the use of information technology. However it has been established that it provides only shallow transactions whereas complicated transactions that require regulations and legislations are not provided online, thus reducing the effectiveness of eGovernance. Yet eGovernance at present has become an essential part of public administration and has improved the efficiency and quality of public

Fetal Heart Rate and Defects Essay Example for Free

Fetal Heart Rate and Defects Essay Electronic fetal heart monitoring is commonly used for tracking how well the baby is doing within the contracting uterus and for detecting signs of fetal distress. External fetal heart monitoring is performed by attaching external transducers to the mothers abdomen with elastic straps. The transducers use Doppler ultrasound to detect fetal heart motion, and the information is sent to the fetal heart monitor which calculates and records the fetal heart rate on a continuous strip of paper. More modern fetal heart monitors have incorporated microprocessors and mathematical procedures to improve the fetal heart rate signal and the accuracy of the recording. An echocardiography can be used before birth to accurately identify many heart defects. The mother can be treated with medications that may restore normal heart rhythm in the fetus if the test shows that a fetus’s heart is beating too fast or too slow (Emitting Waves, R.C., n.d.). The fetal heart starts as a tube which folds and fuses in a complex structure that results in a muscular pump with four chambers and four valves. It is not surprising that small errors in development can lead to a wide variety of structural abnormalities in the 4 chambers, the 4 heart valves, the veins and great arteries. During fetal monitoring, a nurse will evaluate the strip for continuity and adequacy for interpretation, identify the baseline fetal heart rate and presence of variability, determine whether there are accelerations or decelerations from the baseline, identify patterns of uterine contraction, and correlate accelerations and decelerations with the uterine contractions. This will allow the nurse to determine whether the fetal heart rate recording is reassuring, non-reassuring, or ominous (Childrens Heart Federation, n.d). Fetal Heart Rate and Defects The normal fetal heart rate is between 110 to 180 beats per minutes (BPM), but can vary. Fluctuations of the fetal heart rate (usually associated with fetal movement) during different periods of the day are common and often rise above 160, going as high as 180 to 190 and are considered normal. Listening to a normally beating heart using a fetal ultrasound Doppler as early as 8 weeks can offer reassurance and cut down on a lot of stress and help assure that the developing fetus is healthy. While miscarriage occurs in only about 15 percent of apparently normal pregnancies, it only occurs in about 1 percent of pregnancies where a normal heartbeat has been seen or heard (Medscape, n.d). Recent studies conclude that changes in pregnant womens heart rate and blood pressure due to chronic stress and anxiety can have an effect on the fetal heart rate. The study did not report any negative effects on fetal health but confirmed that emotional based changes in a womans cardiovascular activity c an have real-time effects† on a fetus. A previous study has shown that stress during pregnancy can cause an increase in the risk of low-birth weight and premature birth. More importantly, increased evidence suggests that pregnancy stress can actually affect the babys behavior and functioning later in life (NT: Detection Rate CHD, n.d.). The ability for expectant mothers to listen to the fetal heart rate with a fetal Doppler offers a safe method of early fetal bonding which was previously only available at prenatal appointments with a medical professional. With its approval for in home by the FDA expecting parents have increasingly been opting to rent or purchase fetal Dopplers to help relieve some of the stress associated with the unknowns of early and late pregnancy. Fetal Doppler rentals are currently available through many online retailers at very affordable rates. Fetal heart rate monitoring is the process of checking the condition of a baby during labor and delivery by monitoring his or her heart rate with special equipment. Electronic fetal heart rate monitoring (EFM) was first introduced at Yale University in 1958. Since then, continuous EFM has been widely used in the detection of fetal compromise and the assessment of the influence of the intrauterine environment on fetal welfare (Evans and Niswander, 2000). There are two methods of fetal heart monitoring in labor. External fetal monitoring is done through the skin and is not meant to be invasive. Sensitive electrodes (connected to monitors) are placed on your abdomen over conducting jelly. The electrodes can sense the fetal heart rate (FHR) and the presence and duration of uterine contractions. Usually, the results of this test are continuous and are printed out, or they appear on a computer screen. Internal fetal monitoring involves placing a electrode directly on the fetal scalp through the cervix. The health care provider may use this method of monitoring your baby if external monitoring is not working well, or the information is inconclusive. Both types of tests are performed to evaluate fetal heart rate and variability between beats, especially in relation to uterine contractions. The tests also indicate the frequency and strength of uterine contractions (Belmont, 1998). Fortunately, fetal heart monitoring tests can detect numerous abnormal situations or conditions during pregnancy, such as reduced blood flow to the developing baby (cord compression), block of electrical signals within the heart muscle, causing an altered heart beat (fetal heart block), incorrect positioning of the baby (fetal malposition), too little oxygen supply to the developing baby, suggest the presence of infection, too little oxygen exchange between the uterus and the placenta, fetal distress, placenta abruption, and severe anemia in the developing baby. Most common heart defects, such as holes between the chambers (atrial septal defect, ventricular septal defect) and even more complex conditions such as transposition of the great arteries and tetralogy of Fallot, can be successfully managed after birth (Belmont, 1998). Many of the aforementioned situations detected during a fetal heart monitoring could mean that the baby has a congenital heart defect. There are many types of congenital heart defects which is why it is so important that the fetal heart monitoring be done before and during labor. A fetal heart defect means that the baby will be born with a problem in the hearts structure. Learning of the childs congenital heart defect can help to understand his or her condition and what you can expect in the coming months and years. Some congenital heart defects are simple and dont need treatment. Other congenital heart defects in children are more complex and may require several surgeries performed over a period of several years. Heart-related complications can be temporary or may affect the child long-term (Emitting Waves, R.C, n.d.). One examples of a congenital heart defect is pulmonary atresia, which is when no pulmonary valve exists, so blood cant flow from the right ventricle into the pulmonary artery and on to the lungs. The right ventricle acts as a blind pouch that may stay small and not well developed. The tricuspid valve is often poorly developed, too. An opening in the atrial septum lets blood exit the right atrium, so venous (bluish) blood mixes with the oxygen-rich (red) blood in the left atrium. The left ventricle pumps this mixture of blood into the aorta and out to the body. Pulmonary atresia occurs in about one out of every 10,000 live births (Pulmonary Atresia, n.d.). Another type of congenital heart defect is congenital heart block, when detected at or before birth in a structurally normal heart, is strongly associated with autoantibodies reactive with certain proteins. In this defect, the hearts electrical signal doesnt pass from the hearts own natural pacemaker in the atrium to the lower chambers. When this occurs, an independent pacemaker in the lower chambers takes over. The ventricles can contract and pump blood, but at a slower rate than the atrial pacemaker. Complete heart block is most often caused in adults by heart disease or as a side effect of drug toxicity. Heart blocks can be present at birth (Belmont, 1998). Continuous lumbar epidural anesthesia is commonly used for analgesic treatment during labor and delivery; It is still a matter of controversy whether epidural anesthesia has direct or indirect side effects on the fetus. It has been reported that local anesthetics can cause changes in the fetal heart rate patterns in the sense of direct myocardial side effects (Evans and Niswander, 2000). It is apparent that there are marked cardiovascular changes that occur in the fetus with a congenital heart defect compared with the normal healthy fetus. Without the use of fetal heart monitoring tests, we would be unable to determine if the fetus has a congenital heart defect which could drastically delay treatment of the condition. Treatment varies widely with the type of disease, the effect that pregnancy has on the disease, and the effect that the disease has on pregnancy. If it is the fetus that has a problem, serial ultrasounds may be performed. Fetal heart rate monitoring may be necessary, or amniocentesis may be required. In addition, it may be essential to give the mother medications to act on the baby (Belmont, 1998). Summary A fetal heart defect is an abnormality in any part of the heart that is present in an unborn child. Approximately 35,000 infants are born with heart defects each year in the United States. An echocardiography can be used before birth to accurately identify many heart defects. The mother can be treated with medications that may restore normal heart rhythm in the fetus if the test shows that a fetus’s heart is beating too fast or too slow. In most cases, scientists do not know what makes a baby’s heart develop abnormally, but genetic and environmental factors appear to play roles.

Designing a Metaphysical Zone near the Miami River Essay -- Public Pol

A METAPHYSICAL ZONE We should accept the experimental nature of our prototype; we can push the design as far as our theories will allow, since whatever we produce may be tested by others. Our position within electracy is not unlike that of Plato in literacy, if only in the sense of what we are attempting to do (and not what we have achieved). Plato is credited with being the first person in the Western tradition to isolate and work purely within a conceptual discourse (he invented Philosophy). The first concept to be treated in this fully abstract way is "justice," and in a dialogue such as THE REPUBLIC Plato discusses what justice "is"--asks after its essence, its inner nature, its being--as opposed to dramatizing its dispersed qualities in a series of narrative actions, as the tragedians were still doing, not to mention the status of such a thought in the oral epics. When we isolate the Miami River as a zone, we are raising it to the status of an idea, or even of a category. As the Greeks assimilated literacy, the term eidos evolved from its original usage in Homer--"what one sees," "appearance," "shape"--to the abstract forms ("suprasensible reality, eternal, beyond the merely sensible") (Peters, 46-47). In Plato's metaphysics (his theory of what there is in the world, what is real) a set of eide evolved--the Good, the Beautiful, the One. At first there seemed to be an eidos for each class of things (ethical eide, mathematical eide). Then a hierarchy emerged, with certain final forms (Aristotle called them "categories") that did not mix among themselves, such as Existence, the Same, the Different, Rest, Motion (49). Comment What we are doing is generating an electrate mode of reasoning by means of an extended analogy ... ...rds and meanings most commonly used in such systems ( "If you hear a crow cawing on your righthand side, be very cautious in all you do that day"). Our consulting works this analogy at two levels: first, our zone consists of the Miami River and the movements, positions, identity, and "cries" of its denizens--Haitians, coast guard, Italian taxi drivers, and the like. Second, the form (shape, eidos) of our practice adapts some of the features of divination specific to the Carribean basin, specifically aspects of Santeria and Vodun ritual. We may also find useful parallels with the notion of the augur as "bird watcher," if we think of our interface metaphor of tourism. WORKS CITED Peters, F. E., GREEK PHILOSOPHICAL TERMS: A HISTORICAL LEXICON (New York: NYU, 1967). Telesco, Patricia, FUTURE TELLING: A COMPLETE GUIDE TO DIVINATION (Freedom, CA.: Crossing, 1998).

Related Study Essay

Acknowledgement The completion of this business was made possible through the support and encouragements of some important people and the group members, AlfieCajucom, Rishvert Romano, Dustin Del Rosario and Maria Mayella Malang. Friends, Jenina Dela Fuente and Diane Cruz and many significant others. The members of the group is greatly thankful to Mam Rosalita DG..Abello for her comprehensive effort in assisting us to complete this business venture Finally, we are deeply grateful to our Almighty God, from whom we got the needed wisdom and inspiration. INTRODUCTION The lifestyle of our world today is totally different from the past few years. Big and small businesses began to spread out. Being young entrepreneurs the group members are willing to take the risk in putting up a business that can make each one a successful individual in the future. The Pastry Yard is a business of young and brave students, who joined the pastry industry in the form of a simple business. The Pastry Yard sells delightful products with an affordable price. It aims to satisfy the palate of their target market. Competitors will always around that is why the members are doing their best to make the group’s business successful. The Pastry Yard products has a potential in the pastry industry. I. Company Overview A. Name of Business: THE PASTRY YARD The group decided to choose The Pastry Yard for its business, because YARD means the first letter of the group member’s first name. Y for Yella, A for Alfie, R for Rishvert and D for Dustin and added â€Å"PASTRY† to signify the concept that the business products is all about pastries. B. Description of the Business: The Pastry Yard is a retailing type of business. The business decided to propose a business which is selling butterscotch and tarts since they will always be saleable in any season. Foods come in different varieties and tastes but pastries are all time-favorites so the group makes sure that the products are tasty and delicious. Aside from personal selling and offering, the business reaches its target market through its affordable price that is convenient to the students, teachers, employees and even the guardian and the parents inside the campus of St. Mary’s College of Baliuag. C. Name of the Group:Ka Bert’s The owners agreed to the name Ka Bert’s after the name of Rishvert John Romano who is given a pet name â€Å"Berto† acting as the leader of the group. D. Business Owners: Name Nationality Address Role % of Ownership Maria Mayella T. Malang Filipino Bahay Pare, Candaba, Pampanga General Partner 25% Alfie G. Cajucom Filipino Sulivan, Baliuag, Bulacan General Partner 25% Rishvert John T. Romano Filipino Milflora Homes, Sabang, Baliuag, Bulacan General Partner 25% Dustin Del Rosario Filipino Poblacion, Bustos, Bulacan General Partner 25% E. Business Structure: Type of Business Organization: Partnership The owners decided to form a partnership type of business organization for the following reasons: a. The business is easy to establish and start-up costs are low. b. The liabilities are limited c. With more than one owner, the ability to raise funds may be increased. d. Partnerships provide moral support and will allow for more creative brainstorming F. Business Location: The business is located at St. Mary’s College of Baliuag Campus G. Vision: To build up a small business that will offer a unique and savory pastries. Mission: To provide the customers with the best food experience from beginning to end. Goals: To encourage people on eating healthier foods especially the students. To introduce pastries to the people reach by the business. Objectives: To provide and satisfy people in producing a kind of product that can help in utilizing resources by means of selling and gaining profit. MARKETING ANALYIS A. Market Description The Pastry Yard is a business that offers pastries. The business is an advantage for the students having a hard time during break time going to canteen because the product itself will find their find their way to its customers. Pastries are not sold in the school canteen that is why the group saw this as a business opportunity to sell to the students who are looking for something to eat. B. Target Market The group’s target market are the teachers, employees and even the guardian and the parents of the St. Mary’s College of Baliuag. C. Target Area The group’s target area is at St. Mary’s College of Baliuag Quadrangle, located at Racelis St. Baliuag, Bulacan, D. Market Demographics The business targets both male and female with age ranging from 7 years old and above inside the SMCB Campus. E. Products Butter scotch Tart F. Market Positioning Selling the best pastries at an affordable price is the image wanted by the business. G. PRICING Pricing below competition The products price is simply the same with our competitors. This strategy is working best on the group’s efforts. It reduces costs and develops good marketing strategies. Product The Pastry Yard SM Tart Php. 10.00 each Php. 15.00 each Butter scotch Php. 15.00 each Php. 20.00 each Pricing above competition Location and exclusivity of product is one factor that affects the pricing quality. The group that stocks high quality of product will have the potentials in building a price above their competitors. Product The Pastry Yard Market Tart Php. 10.00 each Php. 8.00 each Butterscotch Php. 15.00 each Php. 12.00 each Cost plus markup pricing It is a strategy and it is usually used if there are many products being sold. The group sells tart and butterscotch. The record cost Php. 15.00 and Php. 10.00 and that Php. 15.00 and Php. 10.00. A percentage is added which also served as the profit. PRODUCT COST SELLING PRICE MARK-UP PRICE PERCENTAGE Tart Php. 7.00 Php. 10.00 Php. 3.00 30% Butterscotch Php. 10.00 Php. 15.00 Php. 5.00 33% Multiple Pricing This is selling more than one product, with different price. The group is selling one product individually. This multiple pricing is great in markdowns and events, but some consumers tends to patronize this strategy because they can buy products in larger amounts. H.DEMAND AND SUPPLY ANALYSIS (GAP) Consumers will purchase the product in a lower price and less of good in higher prices. When it comes to supply producers will sell less of goods in lower price and more goods in higher prices. High school students and faculty members are the common customer. The group bases the demand on the total number of sales which is 210 but not all the students buys the product. The demand is low because the business is just starting and do not have permanent store. SALES POPULATION DEMAND HIGHSCHOOL 120 885 7.38 COLLEGE 90 165 1.83 SALES POPULATION DEMAND HIGHSCHOOL 100 885 8.85 COLLEGE 80 165 2.06 I. MARKETING STRATEGIES AND PLANS Our business provides a cheap and good quality of pastry products. Products are assured of its cleanliness and affordability. As a marketing strategy this is done by means of word of mouth because every time people buys the products they can talk about it with their colleagues. SELLING CHANNELS The group members are selling our product personally and it is given directly to the customers. The group sells the product by roaming around the vicinity of the school. COMPETITIVE ANALYSIS Nature of the Competition Selling pastry products is totally in demand in the world today. Despite the presence of competitors in the market, the Pastry Yard is confident that its products are different with a unique characteristics. Direct Competitors The direct competitors of our product are the two groups (C-creations) that sells baked goodies. Strengths and Weaknesses The pastry industry now a days is getting bigger and it became a new trend in the market. Pastry Yard basically gives the customers a chance to taste a delightful and different pastry products. The group weakness is the unavailability of machineries and baking tools in making and producing pastry products. Competitive advantage The Pastry Yard advantage is selling freshly baked tarts and butterscotch which will satisfy one palate. a. MANAGEMENT/PERSONNEL Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization’s resources in order to achieve the objectives of that policy. b. Ownership The type of business is partnership, before the business starts, the proponents contributed capital and chooses their respective role in running the business. The proponent agreed to divide the business profit equally. c. DUTIES AND REPONSIBILITIES Cashier Responsible in managing the business profit Responsible in preparing business financial statements Production Officer Responsible in processing the products to be sold Ensure the product are clean and safe with the best quality Sales Crew Responsible for business promotion Responsible for selling the product Responsible for communicating with the customer Purchaser Accountable for buying quality products Ensuring the cleanliness of the ingredients d. BACKGROUND AND EXPERIENCES FINANCE OFFICER (Cashier) The Finance Officer of the business is Maria Mayella T. Malang. She is a student of Bachelor of Science in Hospitality Management. She is in charge of budgeting and monitoring the money that are coming from the business. She is responsible for ensuring that the financial statements of the business are complete and accurate. PRODUCTION OFFICER The Production Officer of the business is Dustin Del Rosario. He is a student of Bachelor of Science in Hospitality Management. He is in charge and responsible of the products that are ready for selling. Ensure the cleanliness and the safety of the product. MANAGEMENT OFFICER The Management Officer of the business is Alfie G. Cajucom. He is a student of Bachelor of Science in Hospitality Management. He is in charge for business promotions and responsible in selling the product. MARKETING OFFICER The Marketing Officer of the business is Rishvert Romano. He is a student of Bachelor of Science in Hospitality Management. He is responsible for buying quality pastry products. He is also responsible for ensuring the cleanliness of the products. e. PERSONNEL REQUIREMENTS Cashier Must be a graduate of any 4 year course Experienced in managing budget Must be at least 18 years old Production Officer Must be a graduate of any 4 year course Outstanding communicator skills Excellent in quality control Sales Crew Must be a graduate of any 4 year course Must possess excellent customer service skills Must be at least 18 years old Purchaser Strong and confident communicator Must be a graduate of any 4 year course Must be at least 18 years old and above WEAKNESS The business do not have its own store for which the buyer can visit and order their preferred goods. Another weakness is that the business buys the product that they offer and just add a little mark ups to earn profit. STRENGTH Customers want variety of products that’s why the business provides customers options to buy either tart or butterscotch. The Products are affordable and will surely satisfy the customer tummies. IV. BUSINESS OPERATIONS A. PRODUCT DESCRIPTION A Tart is a baked dish consisting of a filling over a pastry base with an open top not covered with pasty. The pastry is usually short crust pastry, the filling may be sweet or savory, though modern tarts are usually with yema fillings. A Butterscotch is a chewy flour based pastry like brownies that is baked with peanut toppings. B. PROCESS FLOW Pastry Yard ordered the product from a source and delivered to the group ready for selling. The group walks around the school to sell the product to the customers who are usually students and teachers. C. INVENTORIES The raw materials that are used in the business are not owned by our group. Because we are just getting our product in a manufacturer of pastries. PRODUCT  DISTRIBUTOR BUTTERSCOTCH RONALD TADEO TART RONALD TADEO E. PLANT SITE The Pastry Yard is located inside the school vicinity of St. Mary’s College of Baliuag Quadrangle. F. PLANT LAY OUT We usually sell our product at Sacred Heart Building. G. WASTE AND WASTE DISPOSAL The group maintains the cleanliness in the designated area inside the school campus. Separate containers are used to prevent food contamination. Members of the group are obliged to clean and pick up the trash that came from selling tarts and butterscotch. VI. Socio Desirability Business believes that change starts from within. It is the main reason why the business are built and established the community, and help individuals in their lives. It increases and promote an economic friendly environment. 1. Employee The Pastry Yard owners are also the crew or service staff of the business. The group didn’t hire crews because the business is just starting and still manageable. 2. Community The Pastry Yard wants to shout out the care for the community and the environment. A ten percent donation will be given to HRM HARMONIES for the incoming activities of the said club. 3. Government Success in business requires a very crucial part in our government. The Pastry Yard pay the right amount of taxes when is continue to succeed. 4. Environment The Pastry Yard inspires the community in living in a healthy and clean lifestyles, and how to value and care to our environment. Unlike other businesses that sells pastries, The Pastry Yard knows how to retain and produce a green community. The Pastry Yard promotes the use of â€Å"reduce, reuse and recycle†. Financial Assumptions 1. The sales of Tart per day are 30 and sales of Butterscotch per day are 25. 2. Purchases of Tart per day are 30 and purchases of Butterscotch per day are 25. 3. The mark up price for tart is 30% while 33% for butterscotch.

Mexican War and the Spanish American War Essay

Both the Mexican War and the Spanish War were a result of unfair treatment against weaker nations. The origins of the Mexican War lay with the United States and its expansionistic policies. Most Americans believed they had a divine right to bring their culture among others, because they were superior. This belief was put forth by Manifest Destiny, which had been circulating around the United States for a long time. The ignorance possessed by the Americans show no courtesy toward the Mexicans. Under the administration of President Polk, America adopted an aggressive expansion policy that often ignored many inferior countries. In 1492, it was Spain whom sailed across the Ocean and colonized the Amerindian nations of the Western Hemisphere. At its greatest extent, the empire that resulted from this exploration extended from Virginia on the eastern coast of the United States south to Tierra del Fuego at the tip of South America excluding Brazil and westward to California and Alaska. The ambitious United States paid no attention to Spain and aggressively sought more territory and influence in Cuba, the Philippines, and Puerto Rico. The war started when the United States declared war on Spain after the sinking of an American vessel (Battleship Main) in Havana harbor on February 15, 1898. They war ended on December 10, 1898 after the unfair Treaty of Paris, in which Spain lost all of its overseas possessions including Cuba, Puerto Rico, the Philippine Islands, Guam, and many others. Both the Mexican War and the Spanish American War were a direct result in the abusive ways of superior power and influence. Manifest Destiny was more encouraged when Polk became President. He was elected president because of his strong support in bringing Oregon and Texas into the Union. President Polk was clearly the antagonist when he sent troops under General Zachary Taylor into land that Mexico held sovereignty, sparking a war. Polk now drafted a message to Congress: Mexico had â€Å"passed the boundary of the United States, had invaded our territory and shed American blood on American soil.† Whether the Mexicans had fired the first shot or the Americans, whether the armies were on Mexican territory or American territory, Polk got his war. Despite the plea of innocence, Mexico cannot escape blame for the war. Mexico never had a strong centralized government to negotiate with a foreign state. Mexico was never even  successful in governing themselves for the time being. Mexico was on the verge of bankruptcy and their army was inadequately trained and equipped. The country was awash with political turmoil throughout the war, indeed, throughout the century, making it near impossible for them to ever conduct a sound defense of the country. Nevertheless, the United States, as a superior nation under Polk’s Presidency assumed an aggressive war like attitude toward Mexico without consideration of the Mexican stance. The conflict between the Spanish and Americans grew dramatically when General Valeriano Weyler began implementing a policy of Reconcentration that moved the population into central locations guarded by Spanish troops and placed the entire country of Cuba under martial law in February 1896. The American government was once again looking to exploit their defenseless neighbors and gain more influence in the countries. The main targets were Cuba, Puerto Rico, and the Philippines. Cuba was the first to initiate its own struggle for independence from Spain. America, being the closest superior power intervened in Cuba’s affairs. The Philippines were also growing intolerable to Spanish rule, and the United States took interest in the Philippines. Following its declaration of war against Spain issued on April 25, 1898, the United States added the Teller Amendment asserting that it would not attempt to exercise hegemony over Cuba. Under Commodore George Dewy at the Battle of Manila Bay on May 1st, the Spanish fleet under Rear Admiral Patricio Montojo was destroyed. The most disrespect followed the signing of the Treaty of Paris when Spain lost all of its overseas possessions. The superior powers, such as the United States, are always looking to profit themselves. During the Mexican war and the Spanish-American War, the dominance and ethnocentric ideals that America held flourished in many un-called-for, disrespectful disputes. The aggressive stance the troops held under Zachary Taylor under the orders of President Polk did not give room for negotiation. If the United States did not get what they wanted, they would insist by force, not by allowing the inferior nation in their eyes to make suggestions that regard their country and dignity. Both the Mexican War and the Spanish-American War resulted because of the unfair and unjust treatment that the United States held in their so-called foreign policy. Hispanic Division Library of Congress http://lcweb.loc.gov/rr/hispanic/1898/intro.html A People A Nation 6th Edition The Mexican American War Memorial Homepage -from UMAN The Mexican American War Memorial Homepage -from UMAN Hispanic Division Library of Congress http://lcweb.loc.gov/rr/hispanic/1898/intro.html Hispanic Division Library of Congress http://lcweb.loc.gov/rr/hispanic/1898/intro.html

How To Get More Followers On Pinterest With 21+ Tactics

How To Get More Followers On Pinterest With 21+ Tactics So you want to learn how to  get more followers on Pinterest. That makes sense since a  hefty majority of you told us that you want to grow your audience and  you measure your success through social media follower growth. Luckily for me, we have a Pinterest pro on the team here at . When I asked Nicole  how she gets more followers on Pinterest, this was her very first piece of advice: The general consensus seems to be Pin really great content that you love, and your followers will, too. Thats an awesome place to start. But Nicole wasnt done helping me learn this stuff quite yet, and since were trying to grow our own following on Pinterest here at - and you can now schedule Pins to Pinterest with - I thought Id share her tips and research with all of you, too. Sound good? This is about to get Pinteresting. (I know maybe I should quit the jokes.) How To Get More Followers On #Pinterest With 21+ Tactics That Will Grow Your Following Optimize Your Pinterest Profile To Get More Followers While your Pins are likely some of the first things potential followers see from your brand, Neil Patel notes it's super important to optimize your Pinterest profile to help you get more followers. This is likely due to the halo effect, which is the psychology behind first impressions and physical attractiveness- something super important for the visual audience who loves Pinterest. In its most essential form, the halo effect  suggests that when people have a positive experience with you, they're more likely to expect positive experiences in the future. Whoa! So if you make a good first impression, doesn't it make sense that  you could get more  followers because they'll expect favorable outcomes in the future? So filling out your profile helps potential followers see you're not a fly-by-night Pinner while giving you the chance to share information about your blog, brand, and your other social networks. Use the psychology behind #firstimpressions to get more followers on #Pinterest.While there are a lot of different fields to look into while fleshing out your Pinterest profile, here are the ones that will make a difference for getting more followers. Go to Settings to get started: 1.  Help Potential Followers  Find Your Pins Through Search Engines Start with your Business Account Basics  and slide  the Search privacy button to No.  This way, Pinterest will allow search engines to crawl the content you Pin which could help  you get more visibility in image searches with popular search engines like Google. Help Pinners find your content through search engines by changing your Search privacy setting to No. Recommended Reading: How to Determine Your Marketing Tactics 2.  Complete Your Pinterest Profile To Instantly Boost Your Credibility Then, in the Profile area, fill in your Business Name and Location. Your Picture  could be a professional-looking logo for your business or blog (remember the rule from the halo effect with physical attractiveness). Create a  Username  that will get pulled into your Pinterest URL, so as a business, using your company name probably makes the most sense. Add a brief description of your business and the value you offer potential Pinterest followers in the About you field. Wrap it up with one of the most important  fields: Confirm your Website.  This field helps Pinterest verify your site so you can use Rich Pins to add bonus information for article, movie, place, product, and recipe which get Pinned by more than 2 million people every day. When you confirm your site, Pinterest also shows the verified icon on your profile, which as Neil Patel notes, "may give potential followers more confidence in following you." The Website field is one of the most important things Pinterest uses to verify your site, which will boost your credibility via the halo effect. 3. Connect Your Other Social Networks To Your Pinterest Profile You can also connect your other social networks directly into Pinterest.  Mitt Ray, a Pinterest expert, took to Social Media Examiner to explain that this simple practice can "attract your Facebook and Twitter friends and followers to your Pinterest account." Simply sign  in to your company's Twitter handle. Then slide the Log in button to Yes. You can also connect to Facebook and Google+, but since those accounts are typically associated with a single person and not a business page, your Pinterest followers will be directed to your personal profiles. Connect your social profiles like your company's Twitter handle to your Pinterest account. When you connect your social profiles, you'll get the added bonus of having them appear in your Pinterest profile, which is a great way to offer your Pinterest followers the opportunity to follow you on other networks, too. When you connect your Twitter handle (or Facebook and Google+ profiles), the icon will show up in your Pinterest profile to help you get more followers. Optimize Your Blog And Social Media 4. Keep Pin It And Follow Prompts On Your Blog And Website Nicole  suggests  having  Pin it and follow prompts on your site to help convert the traffic you get into Pinners and followers. For example, Social Media Examiner uses the Pinterest follow prompt on their blog: Social Media Examiner uses the Pinterest follower button to convert blog visitors into Pinterest followers. And when you click on that button, an appealing window opens from Pinterest to help you convert your  visitors into Pinterest followers: This is what your followers will see when you add the Pinterest follow button to your blog. Getting that follow button- and the Pin It button- is easy.  When you're on your home page, click the gear icon and select Make a widget. Navigate to your Pinterest home page, then select the gear icon to make a follow widget. Then, in the popup, click Learn More. Click Learn More in the widget popup. Now you can create Pin It buttons for specific blog posts and also grab  a follow button you can embed in your theme. Create a follow button by entering in your Pinterest URL and embedding the code on your blog. Recommended Reading: Are You Excited? You Can Now Pin To Pinterest With How To Improve Your Visual Marketing On Pinterest And Instagram A Cheat Sheet For Marketing On Pinterest The Ultimate Guide On How To Use Pinterest For Marketing 5. Embed Boards And Pins Into Your Blog Posts This idea is an extension of what you just learned about the Pin It and follow buttons  but relates much more directly to your blog posts. Pinterest now makes it easy to embed Pins and board previews right into your posts to help you get more followers from your blog visitors. Follow the same instructions from the prior step, and embed your Pinterest content like this: You should probably hit that follow button. Come on, you know you want to! ;) When we recently embedded a board like that into a  blog post, we  received a 640% boost in Pinterest followers that week. 6.  Share Your Pinterest Love On Other Social Networks Some of your followers on other social networks may also like to follow you on Pinterest. It is definitely some people's preferred discover tool, as Nicole pointed out to me. And it turns out, Pinterest is smart enough to help you share  your Pins and boards on your other social networks easily. Share your Pins to followers on other networks to encourage them to follow you on Pinterest. You can use that functionality to share your Pins with your Twitter  and Facebook followers to encourage them to follow you on Pinterest, too. Pro Tip: Grab the Pin link  to easily schedule a social message right in  your social media calendar. Participation On Pinterest Is A Conversation Advertising isn't very effective because it talks to your audience, not with your audience. Communication is different than mass marketing because it is a real conversation between people and isn't one-sided.  That's how  Pinners demand participation.  And since that's the case, it's a great lesson to keep in mind as you try to get more  followers on Pinterest. Advertising talks to, communication speaks with. Have a conversation to participate on #Pinterest.7. Repin Often To Introduce Yourself To New Pinners Nicole says: Don't be spammy. Pin at least 50/50 ratio of other content to your own. Treat Pinterest like its own entity, so get creative and CURATE. And that says a lot. Pinterest is an information discovery engine: Like a social site fused  with a search engine. Pinterest feeds  on curation, and Pinners demand conformity to the culture for its participants. Still other Pinterest experts suggest Repinning even more content  by following the Pareto principle of 80% Repins to 20% of your own original Pins. Regardless of your approach, here are the major reasons why Repinning will help you get more followers: You will connect with more people who share similar interests.  Pinners take notice of those who Repin their work often, which can lead to follows. You will build robust boards of curated content to vet your ideas. By Pinning other folks' content to your boards, you can see which boards get the most followers and double down the time you invest into creating  original content to increase your followers even more. You will show potential followers  that you're not just out for #1. A  while ago, Paul Wilson at Pinnable Business built an audience for a new Pinterest account of 6,275 followers by focusing on building  a community.  Curating and Repinning were an undeniable  first step. Takeaway: Define the amount of content  you'll curate and Repin, and  stick to the plan. When you find great content from a Pinner, plan to share their Pins  a few times to build a  connection that could turn into a follow. 8. Follow  Pinners  Who Already Love You As Aaron Lee  explains, "Following 5 to 10 people a day can make a huge difference compared to waiting for people to follow you." That makes sense, especially since you know Pinterest  relies on participation- and especially at first, you might have to make the first move to grow your following. To get started, find Pinners who have shared your content because they already know who you are. Simply search on Pinterest using this query:  https://www.pinterest.com/source/YourDomain.com/. Then you'll see all the Pins that came from your domain- complete with the Pinners' names. Find Pinners to follow who have already shared your content by using this query: https://www.pinterest.com/source/YourDomain.com/. These Pinners would all make for great folks for to follow on Pinterest. Just click through to see those Pinners' profiles and follow them. Nicole says: Make sure that you trust the source you're Pinning from. If it's spammy or not legit, you can be flagged as spam and land in Pinterest jail.  So watch who you follow because spammers are rampant there, and only Repin from trusted sources. So how can you tell if a potential person you'd like to follow isn't that great? Spam accounts might look a little like this where they share the same things over and over: 9.  Find Pinners Who've Already Pinned From Your Blog You can learn a lot from Pinterest Analytics  including: Your own  profile's best-performing Pins and boards. Use that knowledge to share more content that is similar to your top performers. That will increase your Repins and help  you reach new followers. Your existing audience's demographics and interests. Just like before, use that information to help you curate more content that suits their interests and plan original Pins  that they'll love. Your top activity for content shared from your domain. This is where you can find the top Pins from your content and most popular boards those were Pinned to. That means you can use this information to find folks who already love your content so you can engage with them through Repins, comments, and follows. The Activity tab in your Pinterest Analytics is probably the best place to start to find new potential followers. Simply scroll through to find the Pinners who gave you your top Pin impressions, and the boards that were most popular for your content. Pinterest Analytics can help you find popular boards from Pinners who share your content, which can help you find new followers. With that information, you can find the Pinners who created those boards- and those who  follow  them- to start building your community. You can learn a lot from the Pinners who follow the popular boards that share your content. 10. Ask  Your Friends From Other Networks To Become  Pinterest Followers, Too Everyone seems to have their favorite social networks, so why not reach out to your existing friends to see if they'd also like to connect with you on Pinterest? It turns out, Pinterest thought that was a pretty good idea and created a Find Friends feature right in the tool itself. Since you've already connected your other social profiles like Twitter, Facebook, and Google+ into Pinterest, just navigate from your Pinterest profile to the Find Friends page. Navigate to the Find Friends feature from your Pinterest profile. From here, you can follow the people you already know from your other networks. Mitt Ray elaborates on this tactic  on Social Media Examiner, "As you follow people you already have relationships with, they’ll be very likely to follow you back." Use Pinterest's Find Friends feature to follow people who already know, like, and trust you. That will encourage them to follow you on Pinterest. 11. Follow Your Competition's Pinterest Followers When content marketer Matthew Barby decided to start a food blog from absolutely nothing, he wrote about his experience getting his initial followers. One tactic that worked for him  involved researching his top competition and following the boards of his competitors' followers. Matthew walks through those steps: Follow 50–100 of your competition's followers' boards every day for about two weeks. Create several boards every day to rival the ideas your competition shares, adding 2–3 boards a week. Pin great content from your own blog or website to get a solid foundation for those boards. Repin about 10 Pins twice a day to each of your boards. This process, combined with solid content strategy, helped Matthew get an initial 515 Pinterest followers for a very competitive niche. The best part is that you can follow his advice and experience similar results. Pro Tip: If you wanna catch your competition's followers in near real-time so you know they're likely still active on Pinterest, use the query you just learned, but substitute your competitor's domain in it: https://www.pinterest.com/source/YourCompetitorsDomain.com/. 12.  Meet New Pinners Through Great Group Boards Here's another Pinterest tip  from Nicole: Get into GREAT group boards, but don't go crazy with Pinning.  When people follow those boards, they see your content, which could influence more shares. You want to find group boards that  have high followers  and  relatively low contributors. When you join a group board, you will instantly have access to more followers- to every Pinner who already follows that group board. Seems like great advice, so how can you find group boards that are right for you to contribute to? Start with PinGroupie. It's a database site dedicated to helping Pinners find group boards. You can sort tons of boards by category, then number of  followers to narrow the group boards to that of your niche that have  a larger following with fewer contributors. PinGroupie will help you find group boards to grow your following on Pinterest. Group boards are especially helpful for getting more followers because when a Pinner chooses  to "Follow all" of the boards from the creator, they also subscribe to receiving Pins from you through that group board. 13. Create Your Own Group Boards To Build A Community With Pinners You Love While existing group boards are a great  way to tap into the leg work someone else has done to grow their Pinterest following, you can start a group board yourself and invite Pinners you already respect to join you. Just create a new board by hitting the + Create a board button, then invite other Pinners to contribute to  your board. Creating a new group board will help you tap into the followers your friends already have. Now, most group boards have ground rules and structure. A good place to start is by building the board out with a following using all of the advice you've learned from this post, define your rules for participation, then invite others to join you once they can see the benefits of Pinning with you are worth it. Here are a few things to consider as you come up with your group board contribution guidelines: What  topics are appropriate to cover in your group board? How many times can a contributor Pin to your group board per day? How will you handle new Pinners who ask  to contribute? Write your guidelines up briefly, then add a note into your board description on how people can contact you to join. Create a new group board on #Pinterest to tap into your friends' followers.14. Host A Contest To  Increase Your Engagement Let's start this off by acknowledging that Pinterest is a bit wary of contests in general because marketers have abused them in the past. To run a successful contest and not end up in "Pinterest Jail" as Nicole calls it, follow their acceptable use policy: If you're thinking of hosting a Pinterest contest, know the rules first. While that sounds like a lot of things that you shouldn't do, that leaves you with a few creative ways that focus on real engagement (which is, after all, what your potential followers  really like anyway): Create a  page on your own website to cover your rules, share how you'll choose the winners, ask for entry, and show off the prizes you'll give away. From there, you can share Pins to your landing page that have those clear guidelines  that are easy to understand. Ask Pinners to Pin  original pictures of them using your products, coming up with their own recipes or formulas with Repins from anywhere, sharing their own stories, and so on. Often, you can ask Pinners to create a new board where they can Pin  all they'd like, then they can simply provide the URL to that board to you via your contest landing page. Judge the winner  through creative interpretation and not through number of Pins, likes, boards, or comments. Note: You can't ask for a follow and consider that an opt-in to the contest. Pinterest elaborates that it's against terms to "Compensate or incentivize Pinners to take actions on Pinterest such as Pinning or following." So you also can't require contest participants to be followers in order to participate if you plan on giving them a prize or giveaway. However,  a contest like this can help you increase your engagement and build a community that will inevitably turn participants into followers. 15. Comment On Pins To Increase Your Reach You can start with Popular Pins, a category that Pinterest creates  with Pins that get a lot of engagement. Find a couple that you have experience with, and comment on them to share your perspective. As Mitt Ray notes, you're looking for more than easy comments like "Nice Pin." Provide your take on the Pin, additional advice it's missing, or takeaways you've learned on that topic. Mitt says that this tactic can help you increase your visibility- and the potential of earning new followers- because you're commenting on the most popular content on Pinterest. Provide your thoughts on Pins. Add in advice that is missing. #Pinterest #marketingWhile that sounds smart, another very targeted way to reach more people is to comment on Pins from those who've already shared your content. Build trust with people who already know who you are by showing them the real personality behind your blog or brand. Here's a reminder on how to find those folks: Check  your Pinterest Analytics domain tab or  search  this query for your domain:  https://www.pinterest.com/source/YourDomain.com/. 16. Mention Others  When You Share The Love Consider mentions an extension of commenting and Repinning. Mention Pinners to spark a conversation. You can use mentions in  Pin descriptions and in comments, which "can be a great way to attract their attention and get them to follow you." An easy tactic is to ask someone a question via a mention to spark up a conversation. The more interaction, the more likely they'll be to follow you. Mechanics Behind The Scenes 17.  Name Your Boards To Stand Out From The Crowd Remember when you read that Pinterest is a fusion between social and search engines? That applies into the names  and descriptions you use in your boards to help  potential followers find your Pins. Rebekah Radice suggests that Pinterest boards should be direct, descriptive, and  personal to help you get more followers. And a few of the defining elements that make good boards stand out to new followers are solid cover  images, keyword rich names and descriptions, and a niche focus. Make your #Pinterest boards stand out with a brilliant cover image. #marketingLet's explore each of those areas to help you get more followers by optimizing your boards: Choose your cover  images iFabbo, a resource for fashion bloggers, knows a thing or two about catching people's attention. They offer some simple advice for choosing your cover  images to make your boards stand out: Rock a high-quality image. Make it colorful or out of the ordinary to catch the eye. Fit it into the constraints of the board cover itself (222 x 150 pixels is the perfect size). Make sure it represents the topic of the board. You can create an image specifically for your board cover following those guidelines. First, Pin the image you'd like as your cover. Then  go to your Pinterest profile, hit Edit on your board, then on Cover, hit the Change button. You can choose any Pin you'd like as your cover image. Niche focus Your blog likely has a content core: The magical place where you  strategize what you want to say with what your audience wants to know. The process looks a little like this: Use the words your audience uses to describe that niche in your board descriptions. Keyword rich When you defined your target niche, you likely also found several sub-topics that you could cover. Use those topics in your board names to help Pinners find your content. Note: By focusing  each board on one clear topic, you'll make it an easy decision to follow those boards  for Pinners  who are interested in those very niche and specific subjects. 18. Get More Visibility  With The Best Design For Your Original Pins Some kinds of content perform significantly better than others on Pinterest.  So it makes sense, then, to use the experience from others to improve your own Pins: Images without  faces get 23% more Repins than those that have faces. Craziness. Red and orange Pins get two times as many Repins when compared to blue (and other dominant color) Pins. Pins with less distracting backgrounds get more traffic. So stick with simple designs. Longer is better. Design pins that are 735 pixels wide and 2:3 aspect ratio (1,102 pixels tall) to get the most traffic. Nicole explains the art behind designing images and graphics for Pinterest: Make sure you are using vertical collage-type Pins, which perform much better on average than regular verticals because they take up more space on a user's screen.  And always, always, always consider how it looks on mobile. Small and ugly text on photos can end up being totally unreadable on a mobile device.  And a lot  of people are mobile pinning. And, of course, Nicole is right. 75% of Pinterest's users rock Pinterest on their mobile devices. That means if you don't consider mobile in your design, you're neglecting how three-fourths of your followers prefer to experience your content. 19. Use Keywords In Your Pin Descriptions To Help Pinners Find Your Content You've already  found keywords for your blog posts  that you're Pinning. Use those same keywords in your Pin descriptions to help potential followers find your content. Target keywords in your Pin descriptions to help potential followers find your content. Recommended Reading:  An SEO Driven Approach To Content Marketing: The Complete Guide 20. Pin On The Best Days And At The Best Times To Maximize Your Engagement Pinners are more active on certain days and times than others.  When we analyzed 10 studies to find the best times to post on social media, the data told us: Saturdays are definitely the best for Pinning to Pinterest, and specifically from 8–11 p.m. Next up is any day between 2–4 a.m. or 2–4 p.m. Try Pinning on Fridays at 3 p.m. That's the sweeping general answer. You can Pin a lot every day, so what are really the best times when your audience is using Pinterest? After all, you are probably trying to attract new followers that are similar to your existing fans, so sharing at the peak times when they're online could help you get more followers. So grab this Google Analytics custom report  to find the best day  to Pin based on your own audience (the report is also available in your kit that complements this post). When you use the report, you'll see a list of  networks. Click through on Pinterest. Choose Pinterest from the list in your Google Analytics custom report to see the best day when you get traffic from Pinterest. Now you'll see the  list of days  of the week when you typically get the most traffic from Pinterest. These are the days of the week when you get the most traffic from Pinterest. So these are the days when your followers are most active. You can drill in even further to find the specific best time to Pin to Pinterest on any day of the week. This is the best time of day to get traffic from Pinterest specifically for the day of the week you just selected. Or use this second Google Analytics custom report  if you're looking for a bit more general information just on the best time to Pin when you typically get the most traffic- omitting days (this report is also  in your kit). Just like the other report, click through on Pinterest and you'll see the times when you typically get the most traffic. 0 is midnight and 23 is 11 p.m. The Google Analytics custom report shows the times when you get the most traffic from Pinterest. Use this to gauge when your followers are most active and schedule your Pins accordingly. 21. Share More Often To Get More Visibility How many times to Pin a day? It's a good question because if you Pin too little, there really isn't a reason to follow you, while if you Pin too much, you just get annoying. So is there a magical number of times to Pin a day to help you get more Pinterest followers? That was the question I explored recently analyzing 10 different studies  to find a recommended minimum, maximum, and a solid starting point for how often to Pin. Here's what that research uncovered: The pros all disagree. Some say a maximum Pinning frequency is 3 times a day whereas others say 20. Some say a minimum is 5 while others say 10. So I averaged all of those studies' data to find a starting point for an ideal daily Pinning frequency: Pin 9 times a day. After you get started, test sending a few more Pins, then a few less. Use the Google Analytics reports in your kit to understand if your tests had positive impacts on your traffic, then continue doing what works. Pinterest is a high volume sharing community- so error on the side of more engagement than less. Bonus! 22. Schedule  Your Pins Throughout The Day To Keep Your Followers Happy With her more than 1.6 million followers on Pinterest, Kim Vij knows a thing or two about building an audience. She says: It’s probably the quickest ways to lose followers if all you do is pin tons of pins at the same time and focus most on you and your most recent post. Mitt Ray agrees with Kim, saying: Don’t share everything at once: Instead of clouding your followers’ feeds with your pins all at once, time your pins to go out at regular intervals. So, what's the best approach? Use 's new integration to schedule your Pins to Pinterest. Plan Pins for your own content, and use the social curation Chrome extension to add other folks' awesome content into your Pinterest schedule. Schedule your Pins around the peak times when your audience is most active. Use your best day  and best time  Google Analytics dashboards to understand when you typically get the most traffic so you can  schedule your Pins to get noticed. Start by scheduling 9 Pins a day, with at least 5 of those being curated content. Here's an example of what your daily Pin schedule could look like to help you visualize your work: Now You Know How To Get More Followers On Pinterest By this point, you're pretty much a follower-generating machine. You know how to: Optimize your Pinterest profile to draw in those visual-loving Pinners to become your followers. Optimize your blog to turn your traffic into followers and share Pins with all of your social media followers. Share content and participate in the conversation according to the informal rules Pinners demand that you follow. Now go build an audience that'll help you grow your blog.  You've got this!